SEO for Medical Spas: How to Attract More Clients Now
Upscale Digital
A modern business can only succeed with a strong online presence. There is no shortage of med spas to choose from, and that’s why SEO marketing is essential to attracting and keeping patients. Search engine optimization can put a med spa’s website where it needs to be: the first page of Google search results.
A strong website, fast page speeds, keyword research, and valuable information are necessary for med spa SEO. Regular posts that highlight services, like microdermabrasion, and feature authority links will display expertise. This will help you rank well, especially if you use high-volume local keywords. Include statistics and concise facts to earn backlinks from other sites to establish authority and rank higher.
Everything from patient reviews and a strong Google Business Profile to posting your site on online directories can help your ranking. SEO is the only way to cut through the sea of competition. Follow along as we explore essential med spa SEO tactics that will boost traffic to your site and get new patients.
Why Is SEO So Important for Med Spas?
Today, search engine optimization (SEO) is the backbone of marketing for most businesses, and that includes med spas. SEO marketing for med spas is only possible with reliable content and a strong website. This simple marketing technique prioritizes ranking high on search engines as that’s how most people find businesses today.
Your future patients are more likely to find your medical spa if they can easily come across it on Google. Keywords, structured data, and page speed are essential to SEO marketing for your med spa. Not only do these factors direct traffic to your site, but they also exemplify expertise to your future patients.
Google and other search engines rank sites based on the value and trustworthiness of information. Of course, your location is also important, and that’s why it’s important to research local keywords.
A well-crafted website full of valuable information and authority links can help land you on the first page of Google. That’s where you need to be to draw traffic to your site, and patients to your medical spa.
How to Execute Strong Med Spa SEO Marketing
1. Demonstrate Trustworthiness and Expertise
“Experience, Expertise, Authoritativeness, and Trustworthiness” (E-E-A-T) are key criteria that Google Quality Raters use to determine search result value. Quality Raters give Google feedback about the effectiveness of search results and how sites appear for specific searches. These criteria are essential to med spa SEO as med spas handle people’s health.
Luckily, it’s fairly easy to demonstrate authoritativeness and trustworthiness as a medical spa because of the nature of the field. For example, you can instill trust in your site visitors if you include details about your staff’s accreditations. You can verify your expertise with biographies of your medical spa team that include their work and education history.
Make sure to list board certifications and even awards if your medical spa has been recognized in the field. The more backlinks your site acquires from other related sites, the more authoritative your medical spa will appear. Ultimately, you can embody all four E-E-A-T values with a strong, well-built website full of valuable data and keywords.
2. Focus on Local Keywords
While global keywords are a great starting point, med spa SEO marketing most often relies on ranking high locally. That’s why it’s essential to conduct local keyword research to see what people search regarding medical spas in your area.
This will let you create posts using these keywords and even cater your marketing toward these keywords.
For example, if “microdermabrasion treatment” is a high-volume local keyword, you can create blog posts about it. You can even use PPC ads that reference microdermabrasion treatment if that’s a highly searched keyword in your service area. Search volume is the most important aspect of keywords, whether they’re global or local.
If you focus on keywords that other sites don’t rank for, there’s a good chance it’s because the demand is low. There may be more competition with high-volume keywords, but those are the ones you want to rank for. It takes time, but smart use of keywords with structured data and a strong site will eventually generate traffic to your site.
3. Take Advantage of Relevant Online Directories
The more places where people can find your med spa, the more likely it is to rank well. Today, countless online directories list medical spas, such as ZocDoc, Spavelous, and Yelp. While Yelp ranks high, it’s important to focus on medical treatment directories as well.
Local business directories let you rank higher for local searches, and that’s a big part of medical spa SEO marketing. Keep in mind that it’s important to stick with reputable online directories to maintain trustworthiness and authoritativeness.
While Yelp isn’t strictly for med spa treatments, it consistently ranks well and has a review feature.
The review feature can boost your med spa’s ranking vis positive reviews. You also get the chance to respond to reviews on Yelp, and that’s a chance to further demonstrate expertise and experience.
4. List Your Google Business Profile
Google gives businesses a head start with the inclusion of Business Profiles. This free listing lets you link to your site and enter your address, hours, and phone number. Your Business Profile will also display your customer rating on a 5-star rating scale.
By listing your address and adding your med spa to Google Maps, you can rank much higher locally. That said, factors such as your site’s strength and Google rating are also important to consider. You can rank much higher locally if your Google Business Profile has a 4-5-star rating.
Google has said that SEO practices affect profile ranking, but location, prominence, and relevance are also key factors. Your med spa’s proximity to the search area as well as whether you cater to the specifics of the search are important. That’s why it’s a great idea to list all the treatments that your med spa offers on your site.
5. Make Your Website Mobile-Friendly
Today, 92% of mobile phone users own smartphones. Because of that, it’s a mistake to create a website that doesn’t cater to mobile phone users. Last year, mobile phone searches made up nearly 60% of web traffic.
While your site should work for all platforms, it’s important to make sure it’s easy to navigate on an iPhone or Android. Everything from the page speed to text size determines how smoothly your site will run on smartphones. Because there’s no mouse, you must make sure the text size is big enough for links so that users can easily click them.
Declutter your site and remove unnecessary pop-ups and plug-ins that are distracting. At the very least, make sure the pop-ups don’t take up too much space. They are even more distracting on smartphones because of the smaller screen. No matter how much SEO work you put into your medical spa site, it will be lacking if you don’t prioritize smartphone users.
6. Use an SEO Audit Tool
It can be tricky to wrap your head around why your website isn’t generating enough interest and traffic without help. Luckily, SEO audit tools are readily available and point to weaknesses within your med spa’s website that hold it back. SEO audits reveal problems like weak and missing headings, poorly structured data, broken links, and missing title tags.
This is a great starting point to figure out where you should direct your attention. Successful medical spa SEO marketing rests upon high-volume keywords, strong information, and structured data. If your SEO audit reveals your site is lacking in those departments, you’ll at least know where to start.
For example, you may need to go back to existing posts to edit and add headings that organically include keywords.
This is a simple fix that will improve the post’s value and ranking. Audit your site again after you’ve made corrections and repeat the process until you get a strong rating. Easy and affordable, it’s never too late to improve existing content and use the knowledge to create valuable content.
7. Create and Sustain an Informative Blog
Because of the diversity and complexity of med spa treatments, they are the perfect breeding grounds for strong blogs. Med spa SEO marketing relies on providing verifiable, concise information with lots of stats and links. With a blog, you can make comprehensive posts about specific treatments, like chemical peels and facials full of valuable information.
Focus your blog posts on high-volume keywords that you can easily work into headings and content. Using keywords, stats, graphics, and authority links will help you rank higher on Google and increase traffic to your site. Not only is this essential to SEO for med spas, but it will also show your potential patients that you are trustworthy.
Try to post blogs at least 6 times a month and include internal links to your existing blog posts. This will direct traffic to other pages on your site and generate interest in the other treatments you offer. Over time, valuable blog posts will help you acquire backlinks from other authorities in the med spa world.
8. Use the Skyscraper Technique
You may hit a slump in your SEO marketing strategy until you focus on acquiring links from med spa sites. Many of the top-ranking medical spa services get traffic from related sites via backlinks. The “skyscraper technique” relies on you acquiring backlinks from other med spa sites that view you as an authoritative resource.
Your competitors will only link to your site if you create posts full of valuable, reliable information. For example, blog posts about specific medical spa treatments with a strong use of keywords will appeal to other online med spa resources. The best way to do this is to include statistics, graphics, videos, and verifiable information.
Let’s say you make a strong blog post about the process and benefits of microneedling. If the post ranks well and has plenty of authority links, your competitors will be more likely to link to you. From there, people who visit their site may click the link and you will get traffic to your site.
A great starting point is to look at the top-ranking posts from your competitors that have gotten backlinks from other med spa sites. Create content that surpasses your competitor’s post with hard facts and hot keywords.
From there, send and market your posts to med spa sites that link to your competitors to earn backlinks from them. This is an ironclad medical spa SEO technique that will boost credibility and ultimately get more eyes on your site.
9. Encourage Your Clients to Post Reviews
Google responds well to positive reviews, and they can significantly increase your ranking in search results. According to a recent survey, 87% of respondent consumers say they disregard businesses with less than a 3-star rating. SEO for medical spas hinges upon expertise and trustworthiness because of the nature of the business, and reviews bolster this.
That’s why it’s essential to politely encourage your patients to post reviews on Google and sites like Yelp. Of course, you’ll only earn positive reviews if your med spa is great and effective. You can either post a sign saying that you appreciate online reviews, or you can have your staff let patients know as they leave.
Not every review will be positive, so it’s important to frequently check your Yelp and Google Business Profile. This will give you the chance to politely respond to negative reviews if they occur so you can defuse the situation. It also helps to respond to positive reviews with gratitude to maintain great relationships with your patients and foster new ones.
10. Invest in PPC Ads
SEO medical spa marketing mostly involves internal work on your site. However, proactively reaching out to potential clients in your service area is an essential, more aggressive approach. One of the best ways to market your med spa is to invest in pay-per-click (PPC) ads.
A small investment, PPC ads appear on local search engines both above and mixed in with organic search results.
You only pay for these ads when users click on them, so your investment is based on engagement. This is a great way to branch out and reach more people, but it shouldn’t replace organic marketing.
Organic med spa SEO is still a huge factor as you want your site to appear for as many searches as possible. That said, PPC ads let you build and boost momentum to acquire more traffic to your site. This is a great option whether your site is new, or you recently revamped it and want to quickly acquire more visitors to your site.
Med Spa SEO is Your Best Chance at Exponential Growth
When it comes down to it, med spa SEO is about representing your business with professionalism and expertise. You must prioritize quality content based on high-volume keywords within your service area. A smooth, fast, website that conveys valuable information and runs well on smartphones is key to success in SEO.
Does your website clearly convey information about your services and accreditations? Are your posts full of valuable and verifiable information? Not only should your site display trustworthiness and authoritativeness, but it should also appeal to potential patients and even competitors alike.
You can experience growth and acquire new traffic if other related sites backlink to your site. Of course, this is only possible if you demonstrate excellent medical spa SEO practices and expertise. Over time, your med spa will accumulate reviews that boost your Google rating and ultimately your reputation.
Med spas are more popular than ever, and because of that, there is competition. The treatments that your medical spa offers can truly help people, but they’ll only choose yours if they can trust you. Focus on popular local keywords to show your future patients why your med spa is the best option for them. Your future patients rely on trustworthy service and care. Demonstrate this with a well-designed website that is useful and leaves no questions unanswered.
